Exploring The Best Sales And Marketing Jobs

When I first move to my current home, the street name was so long I would get writers cramp just writing it on envelops in the return address area. I kept thinking I wish I’d receive one of those letters that has a bunch of free stickers with my return name and address on them! That is an example of promotional marketing.

Promotional marketing jobs are part of a business marketing strategy that is designed to influence customers toward a buying decision. It is the balanced combination of calculated activities, giveaways, timing and presentation. This type of marketing typically includes branded gifts meant to raise response rates from potential customers as well as the overall effectiveness of additional marketing programs and strategies.

Typically, companies offering promotional marketing jobs require applicants to have a BS degree in marketing, communications or business, and a few years marketing experience in the specific industry the business belongs to (pharmaceutical, automotive, etc.)

These marketing jobs often include the following responsibilities:

1. Brand Management – This would include developing and managing the companys’ brand and down-stream marketing functions.

2. Public Relations and Advertising – Developing and executing annual marketing and promotional plans. Managing agency and vendors advertising, media, PR projects and publications. Involvement with product launch functions.

3. Trade Show Management – Overseeing the design and running of conference strategies, managing speaker events, business consortiums and board meetings.

For those seeking promotional marketing jobs as a professional you’ll want to be comfortable with working under pressure, have excellent verbal, written and presentation skills and be a self-starter able to initiate and drive projects toward completion.

On the lighter side, jobs in promotional marketing are those related to marketing for, and promotion of any products or services. So, the work may be outdoor such as handing out flyers, or indoors such as helping with promotional events.

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Exploring The Best Sales And Marketing Jobs

Among the most popular positions for graduates in the UK today are those in sales and marketing departments. The reasons for this are plentiful, though the most obvious reason is that new graduates have the energy, enthusiasm, and dedication needed to succeed in these high pressure fields right after their university days are over. As well, sales and marketing jobs allow graduates to speak with a diverse group of people on a daily basis. Graduates are also interested in these jobs because they allow for creativity and “outside the box” thinking. In all, the sales and marketing positions available in the UK are ideal for the average graduate.

Perhaps the most alluring area of sales and marketing in the UK, and the world for that matter, is sports franchises. Football clubs, hockey, basketball, and other sports leagues in the UK and Europe bring in huge money from advertisers and need plenty of people in the seats to pay for the high costs of operating a franchise. As such, sales and marketing jobs are plentiful in sports management. Sales and marketing departments with franchises and sports leagues help sell season ticket packages, apparel, and advertising to the general public.

There are plenty of sales and marketing jobs in the telecommunications field in the UK. Telecommunications companies in the UK and Europe are competing with Asian and American companies for international clients and the increasingly global consumer. As such, UK telecommunications companies need sales people to package their products and sell them to a new client base.

Marketing professionals can find work with telecommunications companies in a variety of capacities. Many telecommunications firms have street marketing teams, which require clever ideas to get the attention of the general public. As well, marketing professionals can work on Internet marketing plans and improving the company website to bring in more business. Finally, marketing graduates can work with telecommunication companies on print, radio, and television advertisements that are clever and informative.

A final area in which sales and marketing professionals can find work is in the automotive field. Automotive companies, after all, are in competition with dozens of other companies around the world that have set up camp in the UK. Sales professionals can work in show rooms and dealerships or provide training and insight to these professionals. Marketing graduates can find work in advertising departments, helping get the word out about a new product line or an improved model already on the market.

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Automotive Marketing – The Value of Good Prospecting

The world economy has been very uncooperative for businessmen, especially automotive dealers who are struggling with the crunch as nearly everyone else in business is. People are simply harder to convince they need to get a car or a new one to replace what they might have had for years.

Indeed, buying any sort of vehicle these days is no longer a simple matter. The economic downtrend generally noted in most countries has made people more conscious about their expenses. More than anything, it has taught them to weigh their priorities and cultivate the discipline to stay committed to these priorities. Still, at the end of the day, automotive marketing people still have to continue with their job even if it means finding every possible avenue that leads to increased productivity.

Of course, everyone who plans to sell needs people to sell to. Prospecting is, thus, a very important step to for those who want to actually post sales and not just plan them. Whatever type of vehicle one is trying to sell, it is important to come up with an actual list of leads who just may turn into customers. When you market any type of product there is, time is always of the essence. And when you start wasting it with the wrong leads, goals may not be achieved. And what is there to do if not achieve sales goals when in business?

The value of leads is very important and even crucial to the success of any automotive marketer. The leads cannot just be any other list- it has to come with all the information that could provide a lead within a lead – that is, tidbits of information regarding the prospect’s automotive history, from his last date of vehicle purchase to the model or models he has bought. A list of prospects must also include hints about the person’s credit score or standing so as to give the marketer a good basis for judging whether or not the prospect may turn out to be not just a customer but a responsible one.

Good prospecting does many things for a marketer, but above all, it allows one to plan ahead. And when the market gets as tough as it is right now, being able to plan ahead is going to be every automotive marketer’s edge over the others who opt to be more spontaneous in their approach.

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Automotive Engineering Jobs

Knowledge Requirements
Automotive engineering encompasses mechanical and structural engineering and requires those working within the field to apply the principles of several scientific disciplines. These include physics, structural design, and materials analysis. Automotive engineering jobs also require a strong understanding of manufacturing principles and mechanical system design and operation methods.

These engineers may also need to be knowledgeable in several other areas of engineering, including safety, power, electronics, and software. Many engineers working in the automotive field will specialize in a particular area, allowing them to become experts in their realm. This often results in higher pay and better job security.

Project Leaders
Some of the most well educated, experiences, and skilled automotive engineers are those who are able to oversee projects in new business or product development. These automotive engineering jobs are responsible to leading a design, engineering and manufacturing team that take new products from conceptualization through production. Such engineering roles are highly compensated in the marketplace and also require candidates to have strong “soft” skills in addition to technical know-how.

Communication and leadership are among the soft skills necessary for engineers to be successful in overseeing team-based automotive engineering development projects. While the job market is jam packed with highly skilled technical engineers, it is a wide open playing field for those with a more well-rounded skill set.

Specialties in the Field
There are a number of specialized automotive engineering jobs to be found in the field. These positions may focus on a particular kind of system, structure or function of vehicles, or it may be a certain subset of vehicles.

For example, an automotive engineer may specialize in the design of vehicle bodies, in which case he or she would be required to possess superior knowledge of structural design principles. Or, the engineer may specialize in the development of guidance or navigation systems, in which case he or she would need to be quite knowledgeable in computer science and software applications.

Those engineering jobs that specialize in vehicle subsets may include the design, development, and manufacture of passenger or commercial, land-based transportation vehicles. The engineer may be an expert on passenger or transportation trains, motorcycles, school or public transit buses, passenger cars, or military transport vehicles.

Regardless of the area in which the engineer specializes, he or she may also be an expert within that particular subsector of the automotive engineering field. This means that there are highly knowledgeable engineers who are able to design and develop new components, structures and systems for a specific kind of vehicle. For example, there are automotive engineering jobs that work only with the guidance systems found in military transport vehicles.

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